Privacy Policy

Last updated: 27 July 2026

Especially For You Parties Ltd (“we”, “us”, “our”, “EFYPL”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website www.especiallyforyouparties.co.uk (the “Site”), make a booking, or otherwise contact us.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Company details: Especially For You Parties Ltd Company No. 09317691 VAT Registration Number 225 3020 58 Email: party@especiallyforyouparties.co.uk Phone: 0330 900 1111

1. What Personal Data We Collect

We may collect and process the following categories of personal data:

a) Booking and contact form data When you submit a booking or contact form, we may collect:

  • Your name, email address, phone number and postal address
  • Your child’s name and the details of the event (party date, time, venue address, theme/character requested, special requests)
  • Payment-related information necessary to process your deposit (see Section 3, Payments)

b) Data about children Some information relating to children (such as a child’s first name and age, for the purposes of tailoring the party) is submitted to us by a parent or guardian, not collected directly from the child. We only use this information to deliver the booked entertainment service and do not use it for marketing purposes.

c) Communications If you contact us by email, phone, or through the website, we keep a record of that correspondence.

d) Technical and usage data When you browse the Site, we may automatically collect:

  • IP address, browser type and version, device information
  • Pages visited, time spent on pages, referral source
  • Cookie identifiers (see Section 5, Cookies)

e) Testimonials If you submit a testimonial for publication on the Site, we will use the name and content you provide as instructed, with your consent.

2. How We Use Your Personal Data

We use your personal data to:

  • Process and confirm your party booking
  • Communicate with you about your booking (confirmations, entertainer allocation, changes, invoices)
  • Process deposit payments
  • Respond to enquiries submitted via our contact form
  • Improve our Site and services (via aggregated analytics)
  • Comply with our legal and accounting obligations

Legal basis for processing:

  • Contract — to take steps to enter into, and to perform, a booking contract with you
  • Legitimate interests — to respond to enquiries, improve our services, and for basic website analytics
  • Consent — for non-essential cookies/tracking, where applicable
  • Legal obligation — for accounting, tax and VAT record-keeping

We do not currently send marketing emails or newsletters. If this changes in future, we will update this Privacy Policy and only contact you with your prior consent, in line with applicable law.

3. Payments

Deposits may be paid by bank transfer or online via our payment provider (WP Simple Pay, which processes card payments through Stripe). We do not store your full card details on our servers — these are processed securely by our payment provider in accordance with their own privacy policy and PCI-DSS standards.

4. Sharing Your Data

We do not sell your personal data. We may share it with:

  • Our entertainers, who are self-employed contractors, to the extent necessary to deliver your booked party (e.g. child’s name, event address, date, and any relevant special requests)
  • Payment processors (WP Simple Pay / Stripe) to process deposit payments
  • IT and hosting providers who support our website and business systems
  • Analytics and advertising providers (Google, via Google Tag Manager/Google Analytics; Meta/Facebook, via Facebook Pixel) — see Section 5
  • Regulatory or law enforcement bodies, where required by law

We require any third party we share data with to keep it secure and use it only for the purposes we specify.

5. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies, including:

  • Essential cookies — required for the website and booking form to function
  • Analytics cookies — Google Tag Manager / Google Analytics, used to understand how visitors use our Site
  • Advertising/tracking pixels — Facebook Pixel, used to measure the effectiveness of our advertising

Where required by law (under the Privacy and Electronic Communications Regulations, PECR), we will ask for your consent before setting non-essential cookies.

You can control or disable cookies at any time through your browser settings. Most browsers allow you to view, delete, or block cookies from specific websites. Please note that blocking some cookies may affect the functionality of the Site.

6. Data Retention

We retain personal data only for as long as necessary for the purposes it was collected, including to satisfy legal, accounting, or reporting requirements. As a general guide:

  • Booking and payment records: retained for 6 years to comply with UK tax/accounting obligations
  • Contact form enquiries that do not result in a booking: retained for up to 12 months

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your data (“right to be forgotten”), subject to legal exceptions
  • Restrict or object to certain processing
  • Data portability, where applicable
  • Withdraw consent at any time, where processing is based on consent
  • Complain to the UK Information Commissioner’s Office (ICO) if you believe we have not handled your data properly

To exercise any of these rights, contact us at party@especiallyforyouparties.co.uk.

ICO contact details: Information Commissioner’s Office Website: https://ico.org.uk Helpline: 0303 123 1113

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Site and booking form are intended to be used by adults (parents/guardians) on behalf of children. We do not knowingly collect personal data directly from children under 13 via the Site. Any information about a child is provided to us by a parent or guardian for the sole purpose of delivering the booked entertainment.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates when it was last revised. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

Especially For You Parties Ltd Email: party@especiallyforyouparties.co.uk Phone: 0330 900 1111